Experience the new Comfort® brand

Comfort hotels have a new look, featuring upgrades designed to help guests be at their best. Because when your business is staying ahead of the curve, our business is you®.

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$2.5+ billion
investment

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1,600+ locations, with 300+ in the pipeline

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Located in 90% of top U.S. business markets

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100% smoke-free
properties

Together with our franchisees, we’ve invested over $2.5 billion in the Comfort brand portfolio. Comfort hotels pair a modern look with premium amenities that can help reduce overall travel spend, including:

Upgraded spaces

Free breakfast

Free Wi-Fi

Modern fitness centers


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New Openings

What's new across the Comfort brand.

Guest well-being is top of mind at our thousands of independently owned and operated locations. We’re building on our longstanding cleanliness protocols and enhancing the existing program with guidance related to deep cleaning, disinfecting, hygiene, social distancing, and a requirement for face coverings in common areas. Learn more about our best practices here.

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